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Why financing?
IS A GOOD CHOICE
Sales
Repeat sales happen more frequently with financed customers than with cash customers.
Financing
Why financing?
Service models
Ability to structure as a Service models (e.g., pay per procedure, managed services, etc.
Equipment upgrades
Customers upgrades to own equipment happen more often than cash sales.
Payments
On average, finance sales are larger than cash sales– bundled payments seduce customers to buy more.
Brand loyalty
Customer brand loyalty is higher among financed customers than cash customers
Socket Control
Socket Control: Decrease competitor's visibility to the market (e.g., embedded leases)
Financing stream
Upgrades and refreshes could be added anytime in the financing stream (e.g., structure co-terminus payments)
Competition
Locking out of competition on financed customers
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